Converge Global Business, the corporate and large-enterprise arm of broadband and technology provider Converge ICT Solutions Inc., highlighted its technology-driven solutions at the 2025 Philippine Retailers Association (PRA) National Retail Conference & Expo (NRCE) at the SMX Convention Center. The event drew more than 700 retail and business leaders.

Benjamin Azada, Converge executive vice president and chief operations officer, delivered a keynote underscoring technology’s role in enhancing—not replacing—human interaction in retail.

Converge EVP & COO Benjamin Azada delivers his talk, “From Fiber to Future: Converging Tech and Tao for the Filipino Retail Experience.”

“Customers are looking for human interaction, enhanced by technology and not diminished by it. Technology shall bridge between digital tools and supporting authentic customer experience,” Azada said during his talk, From Fiber to Future: Converging Tech and Tao for the Filipino Retail Experience, on the conference’s second day.

Converge also earned recognition on the expo floor. Its interactive booth, featuring future-ready solutions such as Managed WiFi and Intelligent Surveillance, was named one of the “Best 10 Booth” at the country’s largest retail conference and was among the most visited. Visitors explored how the company’s innovations aim to bridge the Philippines’ digital divide and equip businesses with modern engagement tools.

Converge Global Business sales and marketing teams were all smiles as they accepted the award for their winning booth design, celebrated as one of the top 10 best set-ups at the event.

Azada outlined how Converge supports omnichannel personalization for retailers. Reliable, scalable connectivity—including Converge Starlink for Business for remote areas—allows seamless integration of systems such as Point of Sale (POS), e-commerce, and Customer Relationship Management (CRM). This enables real-time engagement and feedback, ensuring consistent service from rural producers to urban shops.

The company also offers in-store engagement and security solutions, including secure Managed WiFi with Anti-DDoS protection and cloud-hosted loyalty platforms. Converge’s infrastructure safeguards customer data, builds trust, and supports deeper engagement.

To further improve service, Converge is expanding its global infrastructure this year with two new international submarine cable systems—Bifrost and SEA-H2X—that will boost international bandwidth. Two new data centers, in Metro Manila and Pampanga, will also come online, enhancing network stability and reliability for businesses of all sizes.

“The 2025 National Retail Conference & Expo presented an incredible convergence of retail and technology thought leaders,” Azada said. “Converge takes pride in being a part of these progressive conversations and offering breakthrough solutions that empower businesses to achieve and deliver more.”

The NRCE served as a hub for retail and tech professionals to explore innovations, exchange insights, and uncover opportunities. Through its participation, Converge reaffirmed its commitment to going beyond connectivity, delivering high-performance technology solutions tailored to the demands of today’s market.