P-pop powerhouse BINI brought their effortless charm to Davao last weekend for the launch of Penshoppe’s Cozy Days Ahead—a collection that celebrates slowing down, finding comfort, and embracing style that feels personal and enduring.

For Penshoppe, the campaign marks a new chapter in its 2025 story—one centered on ease, connection, and timeless wearability. For BINI, it coincides with the first anniversary of their partnership with the brand, a collaboration that has evolved into a relationship built on shared values and creative trust.

“Iyung relationship po namin with Penshoppe feels like family talaga,” said group leader Jhoanna. “Kasi po, kami ng BINI, gusto po namin kapag may nakaka-work kami na brand, ‘yung same kami ng values—[‘yung] authenticity and confidence.”

She added, “This is one of those partnerships where everything just flows naturally kasi the brand really believes in what we do and who we are.” That mutual belief has made each campaign feel organic—an extension of who the group is, not just what they wear.

For Mikha, the sense of connection extends beyond the group. “It’s amazing to see how both communities are growing,” she said, referring to their fanbase Blooms and Club Penshoppe. “We see how Penshoppe has also been so supportive with all of our fanbases.”

Aiah pointed out that what sets Penshoppe apart is how it listens—to both its artists and its audience. “By making us feel seen and heard, we also feel confident and comfortable kaya maraming gustong maging part ng family,” she said.

As the holidays near, Colet found herself relating deeply to Cozy Days Ahead. “Sa panahon po ngayon, kahit ang pag-pause, sobrang hindi siya madaling gawin,” she shared. “So lately po, I’ve been learning to slow down, appreciate ‘yung slow moments and mag-reconnect.”

Gwen recalled how memorable it was working with other Club Penshoppe endorsers for the upcoming Christmas campaign. “Sobrang amazing to be able to work with these amazing artists… so we’re very grateful,” she said. Maloi added, “This is gonna be the first time na makikita nila kami in one photo… excited kami na mailabas itong campaign na ito.”

Beyond the fashion, BINI highlighted Penshoppe’s initiatives to support communities affected by recent disasters, including the major earthquake in Davao—a reminder that comfort, for the brand, extends beyond style into empathy.

When it came to personal favorites, each member had her own go-to piece: Aiah’s collection of knitted tops, Jhoanna’s versatile terno sets, Sheena’s love for cargo pants, Mikha’s flared trousers, Colet’s oversized shirts, Stacey’s baby tees, Maloi’s pink plaid dress from the launch, and Gwen’s reliable basics for training days.

Asked what a “cozy day” means to them, their answers revealed a shared desire for balance amid their busy lives. Gwen enjoys a quiet movie day at home, while Maloi pictures a picnic at the park with a book in hand. Stacey imagines gray weather, a favorite film, and hot chocolate; Colet loves inviting friends over to eat, talk, and sing karaoke. Mikha dreams of a cold-weather getaway, and Sheena prefers staying in with her comfort food and cats. Jhoanna spends hers café hopping—a nod to her coffee venture—while Aiah finds hers in solo travel and creative downtime.

Together, Penshoppe and BINI embody a kind of style that doesn’t chase trends but champions authenticity and ease. Cozy Days Ahead goes beyond fashion—it’s a reminder that comfort can be confident, that slowing down can be powerful, and that true style is as much about how you live as what you wear.