Philippine banks are betting big on hyper-personalization—using artificial intelligence (AI) and real-time data to create highly tailored content, services, and offers for individual customers. The goal: greater relevance, deeper engagement, and lasting loyalty. But as they push deeper into people’s digital lives, the line between convenience and intrusion is getting thinner. Hyper-personalization goes beyond traditional […]

Advancing financial inclusion and digital transformation In a country where nearly half the adult population was once unbanked, mobile-first innovation is proving to be a game changer for financial inclusion. By leveraging digital technology, a pioneering banking initiative has successfully extended essential financial services—such as micro-loans, digital savings, and bill payments—to underserved communities across the […]