Thai commerce ministry taps influencers to boost local brands abroad
Thailand’s Ministry of Commerce is mobilizing the country’s fast-growing influencer industry — now home to more than 3 million content creators — to help local brands reach international markets through a strategic partnership with the Thai Influencer Association (TIA). Poonpong Naiyanapakorn, director-general of the Department of Business Development (DBD), said the initiative aims to strengthen […]