Elegance is not just worn—it is lived, felt, and translated through stories of craft, courage, and individuality; nowhere is this more evident than in the way Swiss maison Charriol has united its global Friends of the Brand under a singular ethos of L’Art de Vivre la Différence, or “The Art of Living the Difference”.
At the vibrant intersection of luxury and cultural resonance stand three Filipinos whose personalities and pursuits redefine what it means to carry Swiss refinement with local soul: Iza Calzado, Jasmine Curtis-Smith, and Aping Agudo.
Iza Calzado’s presence has always been anchored in substance. An acclaimed actress and mental health advocate, she approaches style the same way she approaches her craft—with clarity, restraint, and meaning. Her collaboration with Charriol goes beyond wearing its iconic designs; it extends into co-creation through the Izadora bangle, a piece inspired by resilience and inner strength.
“As a cherished friend of Charriol, Iza brought her message of strength and grace into the creation of the Izadora Bangle—a piece that reflects not only elegance, but purpose,” Charriol said. Designed with Calzado’s voice and values in mind, the bangle reflects her belief that jewelry can serve as both an emblem and affirmation.
On the other hand, style icon Jasmine Curtis-Smith brings a contemporary sensibility shaped by range and curiosity. Known for performances that move fluidly between independent cinema and mainstream projects, she embodies a modern elegance that feels thoughtful rather than prescribed.
“Her style is refined yet expressive, always grounded in authenticity,” Charriol said. “Her presence—confident, global, and timeless—echoed everything the brand stands for.” Wearing the maison’s timepieces and jewelry, Curtis-Smith embodies a femininity that is intelligent, grounded, and expressive, where heritage design meets individuality.
Completing the trio is Aping Agudo, whose world unfolds on open water rather than on screen. A Filipina longboarder competing on the World Surf League circuit, Agudo represents Charriol’s adventurous spirit in its most elemental form. Her partnership with the brand underscores a different expression of luxury—one rooted in movement, discipline, and harmony with nature.
“Aping naturally brings her love for movement and meaning into the brand’s world. The Navigator collection reflects her balance between focus and freedom—a shared language between her lifestyle and Charriol’s vision of elegant adventure,” the Swiss maison said.
Together, Calzado, Curtis-Smith, and Agudo reflect a trinity of voices that speak to Charriol’s belief in personal expression as the highest form of luxury, shaped by a distinctly Filipino cultural sensibility. Their stories elevate the maison’s heritage of Swiss craftsmanship, turning its creations into companions for moments that matter and reaffirming that today’s luxury is defined less by formality and more by authenticity.
They are joined by an equally diverse roster of Friends of the Brand whose backgrounds span fashion, film, music, and sport.
Among them is Sharifa Al Sudairi, a Saudi alpine skier and trailblazer in women’s sport, whose pioneering spirit brings fresh momentum to Charriol’s world of refined adventure. English actor Ed Westwick lends cinematic polish and classic masculinity to the maison’s global image, while surfer and entrepreneur Quincy Davis adds athletic energy and modern confidence. DJ Pamela Tick channels creativity and nightlife culture with precision and flair; and Opal Suchata Chuangsri, a rising figure in pageantry and fashion, represents youthful poise on an international stage.
Also part of the Charriol circle are Rose Machado, whose understated elegance reflects contemporary femininity; Fatma Alsafi, a Kuwaiti actress admired for her expressive strength; and surfers Laura Crane and Garrett McNamara, alongside ocean advocate Violeta Sanchez, whose lives on the waves mirror the brand’s long-standing relationship with surf culture and exploration.
Collectively, these ambassadors form a portrait of Charriol that feels expansive yet coherent—a reminder that true luxury is not confined to a single look or lifestyle, but defined by how seamlessly it moves with the people who wear it.
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